First Do It
The process: from a sharp brief to a believable prototype—designers directing narrative and quality, AI accelerating execution.
The Problem
For years, our design workflow looked predictable but painful. The same four bottlenecks slowed every release.
Time Sink
50% of each week lost to pixel-perfect layer tweaks
Reality Gap
Technical limits surface late in development
Maintenance Cost
Design tokens break fast, system degrades
Focus on Looks
Debating gradients while users stay blocked
How we transform teams
Six shifts that put judgment before volume—so AI amplifies clarity instead of replacing it. Each comes with measurable outcomes.
From files to living truth
Stop rehearsing in static layers when decisions need behavior. Move early to running software so users, engineers, and leaders react to the same reality.
Bridge the Reality Gap
Start with living code from day one. Engineers see exactly what you mean because they're working with actual implementation.
Speed to Market
From Sunday sketch to Tuesday approval. Test ideas with users while competitors are still debating button colors.
Team Transformation
Adopt AI as leverage while keeping rituals for critique, ethics, and narrative—designers set the bar, tools handle repetition.
Living Design Systems
Code-first design systems that evolve with your product. No more broken tokens or design drift.
Workflow Evolution
Guide your team through the transition from static designs to dynamic prototyping. Change management included.
From files to living truth
Stop rehearsing in static layers when decisions need behavior. Move early to running software so users, engineers, and leaders react to the same reality.
Bridge the Reality Gap
Start with living code from day one. Engineers see exactly what you mean because they're working with actual implementation.
Speed to Market
From Sunday sketch to Tuesday approval. Test ideas with users while competitors are still debating button colors.
Team Transformation
Adopt AI as leverage while keeping rituals for critique, ethics, and narrative—designers set the bar, tools handle repetition.
Living Design Systems
Code-first design systems that evolve with your product. No more broken tokens or design drift.
Workflow Evolution
Guide your team through the transition from static designs to dynamic prototyping. Change management included.
The new UX workflow
The exact process that cut our agent search project from 6 weeks to 2 days.
Sketch the Flow
Miro sketches or paper wireframes. Keep it simple—boxes and arrows. Focus on user flow, not pixels.
Generate the spec
With a clear brief, AI accelerates specs—user stories, edge cases, and acceptance criteria—always reviewed by designers and owners.
Code Generation
AI transforms the spec into working React code. Engineers can fork immediately and start enhancing.
Live Iteration
Test with users, gather feedback, iterate in real-time. Fix what matters, ship what works.
Teams are profiting
Real feedback from engineers, designers, and product managers who made the switch.
"This actually makes sense. The code structure is clean and I can see exactly what you're trying to achieve. Much better than trying to replicate a Figma file that has pixel-perfect UI but impossible interactions.""We went from endless design reviews to testing with users in 48 hours. Now I spend time thinking about user problems instead of debating button shadows.""The handoff friction completely disappeared. Instead of guessing what the designer meant, we start with working code and iterate from there.""This actually makes sense. The code structure is clean and I can see exactly what you're trying to achieve. Much better than trying to replicate a Figma file that has pixel-perfect UI but impossible interactions."
"We went from endless design reviews to testing with users in 48 hours. Now I spend time thinking about user problems instead of debating button shadows."
"The handoff friction completely disappeared. Instead of guessing what the designer meant, we start with working code and iterate from there."
Why this matters now
When anyone can spin up code in hours, the scarce skill is judgment—knowing what to build, for whom, with what constraints. That is where designers earn their seat.
Static Design
2010-2015
Photoshop, Sketch
Interactive Prototypes
2016-2023
Figma, InVision
Living Code
2024+
AI-powered tools, Bolt, Base44, Cursor
"We should show live demos instead of files. Build a proof in thirty minutes and test ideas fast."Kevin Weil, Chief Product Officer at OpenAI
Lenny's Podcast
Ready to make the first step?
Start with a focused conversation or a short proof. We'll align on the real problem, then use AI and craft to make it tangible—fast.
Get in touch
Try a 30-minute proof of concept
matthias.grieder@ebcont.com
Bring clarity to your product story
+43 664 60651845
Move from insight to working software
Vienna, Austria
Start Your Transformation
Human insight, AI acceleration—see how fast the right prototype can align your team and stakeholders.